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Sustainability

Doing this responsibly

Where we are today on packaging and sourcing, and where we're still working to improve.

Packaging that's easier to deal with

We favor recyclable materials for our bottles and outer packaging where we can, and we're actively working to reduce unnecessary packaging volume order to order. This is an ongoing process, not a finished claim — we'll update this page as more of the range moves to lower-impact materials.

Sourcing with a reason, not just a label

Marine-sourced ingredients — like the fish oil behind OMEGA — come with a sourcing responsibility that plant-based ingredients don't. We work with suppliers who can speak to where raw material is sourced, and we'd rather be specific about that over time than attach a generic sustainability badge to every product.

Shipping efficiently

Consolidating orders and using standard, appropriately-sized packaging (rather than oversized boxes) is a small but real way to cut unnecessary shipping volume — something we apply across every order, not just as a stated policy.

A habit-first business model, by design

A subscription model built around consistent daily use is inherently less wasteful than one built on impulse, one-off purchases that often go half-used in a cabinet. Formulating for genuine daily habits, rather than novelty, is itself a sustainability decision as much as a product one.